Most sellers in Colombia choose products by gut feel.
They browse MercadoLibre, see what looks like it’s “selling well”, place an order with their supplier, and wait. Sometimes it works. Often it doesn’t.
The problem isn't that sellers are bad at their job. The problem is they're making business decisions based on gut feel, social media trends, or what worked six months ago.
The MercadoLibre Colombia market changes every week. What was an opportunity last month might be a saturated market today. And what nobody is selling this week might be next month's winning product.
The cost of getting it wrong isn't just time.
An order of 50 units of a slow-moving product can lock up $500,000 COP or more in dead inventory. That money doesn't work, doesn't generate returns, and forces you to drop prices just to clear it. It's an exhausting cycle.